The remote nature of the training allows participants to engage in direct discussions with the trainers on Zoom and play an active role in acquiring new knowledge.

Course objectives

This training aims to set out and explain good practices in digital marketing and show how they can be used to advantage in business. It provides the tools necessary to understand the challenges of new technology in the digital sector.


The courses are run by professionals, allowing everyone to be up to date with current market requirements whilst taking changing trends in digital marketing into account.

The five-day training sessions include the following modules:

  •     Fundamentals of digital marketing
  •     Website management and e-commerce
  •     Performance Marketing (SEO/SEA)
  •     Social networks
  •     Analytics and project management

Duration of the course

10 lessons over the course of two weeks


SAWI Certificate of Attendance

Admission requirements

Basic sales, communication or marketing knowledge


To register to this course, please send an e-mail to or call +41 44 802 25 01

Useful information

Duration of the program 10 lessons over the course of two weeks
Where and when

SAWI - Lausanne - English 
5 training sessions either each day from 15.00 to 17.00 or 19.00-21.00:

Tuesday, 2 June 2020
Wednesday, 3 June 2020
Friday, 5 June 2020
Tuesday, 9 June 2020
Thursday, 11 June 2020

Price CHF 650.-