The aim of the SAWI American Business School Bachelor in Sports Management is to train today’s marketing, management and communication professionals, able to evolve agile, efficient and fast in a dynamic and constantly moving sports environment.

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Entirely designed in English, the course program is internationally oriented in order to meet academic and professional requirements. Multicultural environment and American teaching methods are an integral part of this innovative program.

Course objectives

At the end of the 3 years training, the students will be led to 

  • know the business of sports and the fundamentals of the profession.
  • Professionalize each type of communication and marketing action to include it in a managerial axis 
  • Learn in Business through a 6 months internship 

Through these experiences and the permanent application, our students discover what the professional world will ask them: to understand the environment in which they will be brought to work, to carry out missions and surpass them to go further and further.


The vast fields of knowledge and practices related to marketing, management and communication in sport are structured into 4 main sections, with digital anchorage :

  • Marketing & Business
  • Sports Mangement, Branding and Agency representation
  • Communication & PR
  • Journalism, New Media & Community Management
  • Entrepreneurship 
  • Internship (6 months)

The training also capitalizes on the know-how and allows students to amplify qualities that are now recognized and necessary (soft skills):

  • Culture
  • Self Marketing
  • Agility & Employability
  • Creativity

Duration of the course

3 years from September 12th 2022


Dual Degree : American & Swiss

  • SAWI American Business School Bachelor in Sports Management
  • American Business School Diploma
  • Europass - european work recognition 
  • Equivalence to 180 ECTS Credits

Admission requirements

Academic requirements

  • Secondary education (IB Diploma, IB Career-Related Program, Swiss high school graduation, German Abitur, French Bac, A-levels,
    High School Diploma or equivalent)
  • English Level B2 CEFR or IELTS 5.5 or TOEFL iBT 70 test certificate
  • Successfully pass an oral admission interview

For more information, please contact Admissions :

Useful information

Duration of the program 3 years from September 12th 2022
Where and when

SAWI - Lausanne - English 
From Monday to Friday from 10AM -12 PM to 1-3 PM (excluding holidays)

Price CHF 49'500.- for the complete 3 years

During the firm and final registration, an amount of CHF 500. -* in addition will be collected for the constitution of the student record and the preparation of the entrance examination.

The SAWI Terms and Conditions on apply. Any changes and adjustments to rates are reserved.