The aim of the SAWI American Business School Bachelor in Sports Management is to train today’s marketing, management and communication professionals, able to evolve agile, efficient and fast in a dynamic and constantly moving sports environment.

Entirely designed in English, the course program is internationally oriented in order to meet academic and professional requirements. Multicultural environment and American teaching methods are an integral part of this innovative program.

Course objectives

At the end of the 3 years training, the students will be led to 

  • know the business of sports and the fundamentals of the pro¬fession.
  • Professionalize each type of communication and marketing action to include it in a managerial axis 
  • Learn in Business through a 6 months internship 

Through these experiences and the permanent application, our students discover what the professional world will ask them: to understand the environment in which they will be brought to work, to carry out missions and surpass them to go further and further.


The vast fields of knowledge and practices related to marketing, management and communication in sport are structured into 4 main sections, with digital anchorage :

  • Marketing & Business
  • Sports Mangement, Branding and Agency representation
  • Communication & PR
  • Journalism, New Media & Community Management
  • Entrepreneurship 
  • Internship (6 months)

The training also capitalizes on the know-how and allows students to amplify qualities that are now recognized and necessary (soft skills):

  • Cuture
  • Self Marketing
  • Agility & Employability
  • Creativity

Duration of the course

3 years from September 27th 2021


Dual Degree : American & Swiss

  • SAWI American Business School Bachelor in Sports Management
  • American Business School Diploma
  • European recongnition Europass, 180 ECTS Credits

Admission requirements

Academic requirements

  • Hold a high school diploma or equivalent
  • IELTS 6 or TOEFL IBT 73 test certificate
  • Pass the entrance exam: written test and oral interview

Registration deadline : July 31sth 2021

For more information, please contact Admissions :

Useful information

Duration of the program 3 years from September 27th 2021
Where and when

SAWI - Lausanne - English 
Every Mondays and Tuesdays from 9.15 AM to 4.30 PM (excluding holidays)

Price CHF 44'500.- for the complete 3 years

During the firm and final registration, an amount of CHF 500. -* in addition will be collected for the constitution of the student record and the preparation of the entrance examination.

To be paid into the account :UBS SA, 8098 Zürich, CP 80-2-2, Compte: SAWI Academy for Marketing and Communication AG. Av. de Florimont 1, 1006 Lausanne, IBAN CH93 0027 2272 3007 0803 C (please mention "BASSAWI21-24").

It will not be refunded in case of abandonment. However, if the candidate is not admitted to the admission interview, the amount will be refunded to him. This amount is payable before the entrance examination.

The SAWI Terms and Conditions on apply. Any changes and adjustments to rates are reserved.