We strongly believe that combining academic excellence with professional experience is key in today’s fast-moving world. The SAWI Bachelor program combines sound academic knowledge in marketing and communication with market orientated research, case studies, intensive soft-skills training and learning on the job. During the two mandatory internships of four months each in Switzerland and abroad the students can implement and practice what they have learnt in the classroom and get the most out of their placements. The students are matched with their interests and skill sets to the company profile.



The SAWI Bachelor program offers a deep immersion and broad overview of all the marketing and communication industry. If you are passionate about marketing and communication in the fields of sports and the luxury sector and you wish to gain extensive work experience before graduation, then this pathway is the right one for you.
Besides gaining academic expertise in marketing and communication, you will develop personal attitudes such as professionalism, work ethic, collaborative skills and gain confidence, particularly in public speaking.


From semester 1 to 4, students are introduced to the Fundamentals of Marketing & Communication and Self-Management Skills

From the 5th semester, students can choose one from the two specializations available:
Option Luxury Marketing and Communication or Option Sports and Events Management

English Bachelor Program

Specialization in Luxury Marketing & Communication: 

This specialization focuses on the luxury market and its needs. Besides the theoretical framework students will explore the different on- and offline marketing and communication strategies for this very specific market segment. The course highlights the vital role of influencers and ambassadors as communication and marketing channels and analyses the eBusiness strategies for luxury goods.

Specialization in Sports and Events Management:

The objective of this specialization is to create learning experiences that will enable the students to measure the extent of the different domains, such as marketing, events, as well as distribution and communication in the world of sport. In addition, the students will also be able to study the fast-growing sector of eSports and learn about the potential and challenges of this new type of sport.

To gain work experience before graduation the students will participate in two Internships of 4 months each in Semester 3 & 6. They can implement and practice what they’ve learnt in the classroom and get the most out of their placements.


3 years. Starts on 7th september 2020 


  • Bachelor in Luxury Marketing & Communication (180 ECTS)
  • Bachelor in Sports & Event Management (180 ECTS)

Conditions of admission

Academic requirements:

You must have completed secondary education (IB Diploma, IB Career-Related Program, Swiss Matura, German Abitur, French Bac, A-levels, High School Diploma or equivalent).

Language requirements:

If English is not your first language or if you have not spent the last two years studying in a full English program, please provide us with one of the following test certificates upon registration:

  • Level B2 CEFR
  • IELTS 5.5 overall
  • TOEFL IBT 90

Our admission team is here to support you and help you choose the right Bachelor program according to your interests and career ambitions and are more than happy to assist you throughout the admission process:


Useful information

Duration of the program 3 years. Starts on 7th september 2020 
Where and when

SAWI - Lausanne - English 
Monday to Thursday, 9:15am-12:30pm & 1:30pm-4:15pm

Price Bachelor in Luxury Marketing
& Communication (180 ECTS)
Bachelor in Sports & Event Management (180 ECTS)

3 years, full time

Tuition Fee
CHF 23'000.- / year
Registration fee:
CHF 750.-

Different payment options are available: yearly, quarterly or monthly. 

Although SAWI Polycom accepts scholarship students, because we are a private professional school we do not have a scholarship program. Consequently students must apply for scholarships through private foundations in their place of residence.