The aim of the SAWI American Business School Bachelor in Sports Management is to train today’s marketing, management and communication professionals to persist and thrive in this dynamic sports environment.

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Entirely designed in English, the course program is internationally oriented in order to meet academic and professional requirements. A multicultural environment and American teaching methods are an integral part of this innovative program. 


At the end of the 3 years training the students will be led to 

  • know the business of sports and the fundamentals of the profession
  • Professionalize each type of communication and marketing action to include it in a managerial axis 
  • Learn on the job with a 6 months internship 

Through these experiences and their constant application, our students discover what the professional world will expect from them. 


The vast fields of knowledge and practices related to marketing, management and communication in sport are structured into four main sections with digital anchorage :

Marketing & Business

  • Sports Mangement, Branding and Agency representation
  • Communication & PR
  • Journalism, New Media & Community Management
  • Entrepreneurship 
  • Internship (6 months)

The training also capitalizes on the know-how and allows students to amplify qualities that are now recognized and necessary (soft skills):

  • Culture
  • Self Marketing
  • Agility & Employability
  • Creativity


3 years from September 12th 2022


Dual Degree : American & Swiss

  • SAWI American Business School Bachelor in Sports Management
  • American Business School Diploma
  • Equivalence to 180 ECTS Credits
  • Europass - european work recognition  

Conditions d'admission

Academic requirements

  • Secondary education (IB Diploma, IB Career-Related Program, Swiss high school graduation, German Abitur, French Bac, A-levels,
    High School Diploma or equivalent)
  • English Level B2 CEFR or IELTS 6 or TOEFL iBT 73 test certificate
  • Successfully pass an oral admission interview

Registration deadline : rolling admission, no deadline

For more information, please contact Admissions :

Informations pratiques

Durée du programme 3 years from September 12th 2022
Où et quand

SAWI - Lausanne 
From Monday to Friday from 10-12 AM and 1-3 PM (excluding holidays)

Prix de la formation CHF 49'500.- for the complete 3 years

During the firm and final registration, an amount of CHF 500. -* in addition will be collected for the constitution of the student record and the preparation of the entrance examination.

The SAWI Terms and Conditions on apply. Any changes and adjustments to rates are reserved.
Ecole SAWI

SAWI American Business School Bachelor in Sports Management

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