Founded in 1968, the SAWI Academy for Marketing & Communication stands for over 50 years of experience in the field of education. Within Switzerland SAWI is the reference for vocational training and professional development in marketing and communication. Over the years SAWI has developed one of the biggest networks of experts in the domain of marketing and communication, thanks to it’s strong ties with the industry. With a campus in Lausanne and Zurich the students learn and thrive in a multinational, innovative, diverse and welcoming environment situated in the heart of Europe. It is our mission to prepare students today and, in the future, to be able to perform in a market that is constantly evolving, thanks to a cutting-edge education given by specialized professionals. For over 50 years, our learning approach is rooted in the business world, which has been valued by both our students and the industry. SAWI graduates distinguish themselves through academic excellence, entrepreneurial spirit, customer and service orientation as well as workplace skills and are constantly discovering and forging new paths in unchartered terrains. The SAWI graduates advocate for sustainable management, are aware of their civic responsibility and contribute to the community on a local and global level.
SAWI BACHELOR PROGRAM
Switzerland ranks regularly as the world’s most innovative country and its education system enjoys an outstanding reputation around the globe. Moreover, the vocational training in Switzerland serves as a beacon for dual education systems worldwide. We strongly believe that combining academic excellence with professional experience is key in today’s fast-moving world. The SAWI Bachelor program combines sound academic knowledge in marketing and communication with market orientated research, case studies, intensive soft-skills training and learning on the job. During the two mandatory internships of four months each in Switzerland and abroad the students can implement and practice what they have learnt in the classroom and get the most out of their placements. The students are matched with their interests and skill sets to the company profile.
SAWI Bachelor in Luxury Marketing & Communication
SAWI Bachelor in Sport & Event Management
At SAWI we strongly believe that a sound and high-quality education is oriented heavily towards the skills and interests of the individual student and ties these together with the needs of the job market. We have no doubt that combining academic excellence with professional experience is key in today’s fast-moving world. The SAWI Bachelor program unites sound academic knowledge in marketing and communication and market orientated research, case studies, intensive soft-skills training and learning on the job. During the two mandatory internships of four months each in Switzerland and abroad the students can implement and practice what they have learnt in the classroom and get the most out of their placements.
The SAWI Bachelor program offers a deep immersion and broad overview of all the marketing and communication industry. If you are passionate about marketing and communication in the fields of sports and the luxury sector and you wish to gain extensive work experience before graduation, then this pathway is the right one for you.
Besides gaining academic expertise in marketing and communication, you will develop personal attitudes such as professionalism, work ethic, collaborative skills and gain confidence, particularly in public speaking.
From semester 1 to 4, students are introduced to the Fundamentals of Marketing & Communication and Self-Management Skills
From the 5th semester, students can choose one from the two specializations available:
Option Luxury Marketing and Communication or Option Sport and Event Management
Specialization in Luxury Marketing & Communication:
This specialization focuses on the luxury market and its needs. Besides the theoretical framework students will explore the different on- and offline marketing and communication strategies for this very specific market segment. The course highlights the vital role of influencers and ambassadors as communication and marketing channels and analyses the eBusiness strategies for luxury goods.
Specialization in Sport and Event Management:
The objective of this specialization is to create learning experiences that will enable the students to measure the extent of the different domains, such as marketing, events, as well as distribution and communication in the world of sport. In addition, the students will also be able to study the fast-growing sector of eSports and learn about the potential and challenges of this new type of sport.
To gain work experience before graduation the students will participate in two Internships of 4 months each in Semester 3 & 6. They can implement and practice what they’ve learnt in the classroom and get the most out of their placements.
- Bachelor in Luxury Marketing
& Communication (180 ECTS)
- Bachelor in Sport & Event Management (180 ECTS)
You must have completed secondary education (IB Diploma, IB Career-Related Program, Swiss Matura, German Abitur, French Bac, A-levels, High School Diploma or equivalent).
If English is not your first language or if you have not spent the last two years studying in a full English program, please provide us with one of the following test certificates upon registration:
- Level B2 CEFR
- IELTS 5.5 overall
- TOEFL IBT 90
Our admission team is here to support you and help you choose the right Bachelor program according to your interests and career ambitions and are more than happy to assist you throughout the admission process.
SAWI Admissions Office
Application Deadline: 30 April 2020
|Duration of the program||
|Where and when||
SAWI - Lausanne
Bachelor in Luxury Marketing
& Communication (180 ECTS)
Bachelor in Sports & Event Management (180 ECTS)
CHF 23'000.- / year
CHF 69'000.- Full program